#InventingABetterWay: The surprising story of our first keychain innovation. 🔑 Today, we’re a key figure in the world of modern, fuss-free keychains, but how did we open that door? One "aha moment" and some dedicated collaboration resulted in the first of many of our innovative key products: The KeyRack. Shop our full range of key products: https://bit.ly/3yLohEn #NiteIze #keychain #keychains #keys #key #edckeychains #edckeychain #keychain | Nite Ize