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This is the new 2026 Toyota HiLux but is it ‘new’ enough to throw the Ford Ranger from its top position? Full video can be found at the official CarExpert YouTube channel and you can read more at CarExpert.com.au #toyota #toyotahilux #hilux #carexpert

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho