Digital Marketing News: Marketing Technology
According to Statista, the global revenue generated in the Consumer Electronics market is projected to reach a staggering $1.046Tn in 2024, with online sales predicted to account for 33.5% of... Marketing Tech News provides marketing strategy & technology news and trends through industry research and reports.
DMWF North America 2024: A Record-Breaking Success at Times …
Last week, the Digital Marketing World Forum (DMWF) North America 2024 took over the iconic Marriott Marquis in Times Square, NYC, delivering an unforgettable two-day event on September 26-27.This year’s event surpassed all expectations, marking a record-breaking success that solidifies DMWF as a must-attend event for senior marketing professionals.
Influencer Marketing Benchmarks in 2024: Stats You Need to Know
2024年8月21日 · Influencer marketing isn’t one-size-fits-all, so we analyzed 13 different industries. Here are three top takeaways: #1: All Eyes Are on TikTok CPG Campaigns. Impressions per post are 135% higher among TikTok CPG campaigns than all other analysed platforms combined. #2: Fashion & Apparel Brands Are Investing in Pinterest.
Mapp AI Chat tool simplifies data analysis for marketers
2 天之前 · Global martech firm and marketing cloud provider, Mapp, has launched Mapp AI Chat, a tool designed to transform how marketers analyse their data and extract actionable insights to optimise marketing campaigns. As part of the Mapp AI Assistant package, Mapp AI Chat is powered by advanced ChatGPT4o algorithms and enables marketers to ‘talk with their data’ – all while ensuring full data ...
Half of B2B marketers can’t reach their goals for this year
1 天前 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The survey found that 50% of B2B marketers can’t reach their goals for this year, but when teams are completely aligned on Sales and Marketing efforts and take a Branded Demand approach that incorporates both ...
Study finds 7 in 10 organisations now use martech and gen AI
2024年9月12日 · Although only 7% of marketing activities currently involve generative AI, its use has already led to measurable improvements. Marketers have reported a 5% increase in sales productivity, a 6% rise in customer satisfaction, and a 7% reduction in marketing overhead costs. However, deploying AI in marketing presents unique challenges: mitigating ...
News - Marketing Tech News
Triyit, a marketing technology platform based in Glasgow, UK, has raised £1.1 million in growth investment as it prepares for considerable international development. The company connects fast-moving consumer goods (FMCG) brands with targeted consumers. It plans to expand globally with the goal of tenfolding its present seven-figure sales in ...
Unrealistic technical demands and tech hinder marketers
2024年8月14日 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data. This is according to a survey conducted by customer data operating system (OS ...
67% of consumers will have ‘marketing fatigue’ by November 2024
2024年8月12日 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. 67% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights, the analytical and research arm of Optimove. Marketing fatigue occurs when consumers feel overwhelmed ...
How much has consumer behaviour changed in the past year
2021年3月1日 · There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before. Digital adoption has skyrocketed as consumers and brands alike responded to the new demands of lockdowns and social distancing.