News Center Archive - Nielsen
2024年1月10日 · Nielsen launches deduplicated YouTube CTV campaign measurement in the Philippines. Nielsen has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication in the…. News Center | 30-09-2024.
Press Release Archives - Nielsen
Nielsen data shows podcasts more popular than ever with Australian audiences as number of older listeners jumps 49% in just 12 months. Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up 16%…. News Center | 26-09-2024.
Time Spent Streaming Surges to Over 40% in June, the Highest
2024年7月16日 · According to Nielsen’s June 2024 report of The Gauge™, time spent streaming soared to 40.3% of total TV usage, topping the previous single category record set by cable in June 2021 (40.1%) and notching the highest share of TV ever reported in The Gauge.
Nielsen
A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.
Nielsen releases its 2024 Annual Marketing Report surveying …
NEW YORK – April 25, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.
Nielsen Launches The Media Distributor Gauge, First Convergent …
NEW YORK – May 14, 2024 – Nielsen, a global leader in audience measurement, data and analytics, today launched The Media Distributor Gauge, a first of its kind, cross-platform view of total TV consumption across broadcast, cable and streaming, aggregated and ranked by …
Insights - Nielsen
Discover the latest Nielsen insights based on our robust data and analytics to connect and engage with today’s audiences.
An active news cycle provides a back-to-back TV share ... - Nielsen
Yet despite the drop in total usage, an active news cycle contributed to a second month of share gains for cable, which picked up 0.4 share points to account for 31.5% of TV usage. The gain represents the first back-to-back increase for cable since the …
TOP 10 | Nielsen
Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).
Nielsen’s May 2024 Report of The Gauge™: Young Sheldon …
2024年6月18日 · Nielsen’s May 2024 report of The Gauge™ revealed a powerful Convergent TV win for Young Sheldon, and streaming's share of TV usage reached an all-time high.