For over 100 years, Burberry’s visual identity has been portrayed by an equestrian along with his charging horse. The iconic logo hasn’t changed much throughout Burb… 展开

Burberry is a tour de force in the world of fashion. After developing its fabled check design, the company endured an era of mass imitation from rivals that tested it to the limit. But shr… 展开

Burberry suffered a double whammy, nearly losing everything in the process. First, there was the problem of imitation. During the 1980s and 1990s, the Burberry check was one of the most … 展开

Burberry launched a campaign to reclaim its brand identity under the leadership of Christopher Bailey and Angela Ahrendts. One of the company’s first measures was canceling licens… 展开