The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

Creating viral content means sharing useful, well-planned posts, using the right tools, and adjusting to what your audience ...

Big Marketing Meet-Up Belfast 2025 brings together global brands, bold ideas and real-world learning at ICC Belfast ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

The viral expansion loop is a marketing theory where users of a product are its primary marketers. Companies that use viral expansion loops aren't just trying to create popular videos and content ...

Fitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of ...

The Kraft Heinz CMO challenged marketers on whether “winning in the room at Cannes” is the same as “winning with consumers”.

Launched to huge buzz across social media, STIC’s platform is already signing up thousands of drivers eager to join what many ...

The brand announced a limited run of 5,000 units of Sydney's Bathwater Bliss, set to go on sale on June 6. To build hype ...

The lungi video has garnered over 671.6K views, with users fascinated by the quirky yet smart marketing approach.

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

Explore the most brilliant (and bizarre) car marketing stunts, including Volvo’s Epic Split, Hyundai’s zombie-proof SUV, and ...