This WARC Guide provides a summary of new thinking and best practice on ecosystem brands. Ecosystem brands open new markets and revenue streams by connecting products, services and experiences.

Between 2014 and 2024, linear TV ad spend worldwide declined by 27.5%, and its share of total cross-channel spend dropped 27pp. The largest brands in the world spend on average 38% of ad budgets on TV ...

WhatsApp commerce, social media, and gamification amplify festive campaigns; technology helps blend tradition with interactive, personalised experiences. Retail shopping events now rely more on ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

China's pet market size has exceeded 200 billion yuan, but growth has significantly slowed – and the difference for brands seeking opportunity will be in offering a premium choice for people’s ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Title: Don't wait for luck to happenBrand: Dutch State LotteryProduct: New Year's Eve DrawIdea: TBWA\NEBOKOCountry: Netherlands Why is this work relevant for Creative Effectiveness? After years of ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.