India wins 2 Silver and 1 Bronze Lion on Day Two at Cannes Lions 2025, with culturally resonant campaigns from VML India, ...

According to the company, InMobi Buyer Hub is powered by agentic AI that automates the curation process and allows for faster ...

The release comes amid growing industry focus on re-engagement strategies, as marketers shift priorities from user acquisition (UA) to maximising lifetime value (LTV).

As part of the wider partnership, the Argentine national football team is scheduled to play an international friendly match ...

The programme, launched in partnership with four venture capital firms, Bitkraft Ventures, Kalaari Capital, Lumikai Fund, and Elevation Capital, was unveiled at the Meta Marketing Summit: Gaming ...

The idea was to reframe AI not as a high-tech utility, but as a thought partner, one that could sit alongside people in their daily lives, offering inspiration, guidance, and playfulness in moments ...

While 80% of Indian consumers rate brand personalisation as good or excellent, only 30% feel it is delivered consistently.

India secures 16 shortlists on Day 2 across Creative Business Transformation, Commerce, Effectiveness, and Film categories, ...

The updated packaging was first introduced in Uttarakhand and will be rolled out in other Indian markets over the coming ...

Film actors continued to lead in brand endorsements, accounting for 50% of all celebrity-endorsed ad volumes, followed by ...

In 2024, the company removed 247 million advertisements and suspended 2.9 million accounts for violating ad policies.

While 58% of Indians continue to watch linear TV monthly, CTV has added 35 million incremental viewers, emerging as a ...