Since 1998, Google has used its homepage to host an invariably inventive ‘doodle’. The Google Doodle actually began its life as a humorous out-of-office message for the company’s co-founders, Sergey ...

Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from ...

30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results. Optimize for high converting local ...

Search engine optimization, better known as SEO, has been around since the 1990s. More than two decades later, we still talk about optimizing for the likes of Google and Bing as ‘SEO’. The tactics may ...

Complete list of 2022 Google updates 2022 has seen nine confirmed updates to Google’s algorithms, while an additional five instances of volatility were noticed and discussed by influential content ...

Penguin data is refreshed in real time, so any changes will be made as soon as the affected page has been recrawled and reindexed. Penguin now devalues spam by adjusting ranking of the offending page, ...

It’s probably a good idea to then double-check that the image you’ve chosen is genuinely free to use. You can use a reverse image search like TinEye or ImageRaider to check any further usage rights.

Exact match domains (EMDs) are domain names that incorporate the exact keywords that you are trying to rank for in Google’s SERPs. Examples of exact match domains include: carinsurance.com ...

An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed ...

The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be ...

At the same time, in a recent survey of over 1000 enterprise marketers, over 90% of marketers are planning to place a greater emphasis on SEO in 2023. Why organizations will lean into SEO in 2023 As ...

For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial.