The launch of ChatGPT in November 2022 has been a real game changer for digital marketers across the world. SEO professionals are still trying to navigate the potential benefits and power of this ...

According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos ...

The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve ...

Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall ...

It occurs to me that I am part of a cult. Or at least, something that displays the hallmarks of one. An unchallenged authoritarian leadership, prophets and oracles who deign to share only select ...

A brief on PPC's benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy. PPC advertising is a highly effective way to drive ...

To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you ...

Announced in early 2020, the Core Web Vitals are a set of metrics Google is developing and plans to roll into their overall search algorithm in May of 2021.. Given that it’s almost 2021 now, anyone ...

It’s exciting to see how SEO, NLP and AI will evolve together. Writer.com's Co-founder and CEO, May Habib discusses in-depth about SEO content and shares top tools to help you through the content ...

Four main steps to improve website security. Security or the absence of security may seriously affect your SEO. We all know that the HTTP certificate is no longer a reliable way to secure the site and ...

The methodology applied for the featured snippet study. In our study on featured snippets, we collected data from 3552 testers, who were asked to look at four different SERPs with snippets.They were ...

Moreover, people proactively ask for recommendations on social media (and brands unfortunately often ignore them). According to this study by Awario, only 9% of brand conversations are answers to ...