The CPG giant’s boss will increase social media investment from 30% to 50% of total marketing spend.

Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation. (Photo credit: Getty Images). LONDON: WPP has invested ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...