With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth around the EV category ...

Rajesh Balachandran, CMO, Muthoot FinCorp, shares how the brand is balancing tradition with technology, regional resonance ...

Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and ...

Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products ...

India’s public broadcaster has floated an RFP to onboard a Project Management Unit to enable stronger ad revenues, global ...

Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are ...

The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and ...

Goodby Silverstein & Partners (GS&P) has appointed advertising veteran Sarah Thompson as its first-ever CEO. Thompson spent ...

As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier ...

Floriane Tripolino is being named CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company ...

Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why ...

Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, ...