Dzisiejsi konsumenci płynnie przemieszczają się między urządzeniami i platformami. Wykorzystując najbardziej wiarygodne i kompleksowe dane w branży, wspierane przez wiodącą naukę o danych, Nielsen ONE ...

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With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

NEW YORK – December 18, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, announced that they are launching expanded capabilities in their Outcomes measurement suite. By ...

The November 2024 interval dates included 10/28/2024 through 11/24/2024. Nielsen reporting follows the broadcast calendar, and measurement weeks run Monday through Sunday. NEW YORK – December 17, 2024 ...

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During November, audiences in Mexico increased their streaming usage by 1.2 points compared to the previous month, accounting for 21.6% of TV viewing. Disclaimer: YUMI TV, Streaming Ratings Transition ...

For our 12th annual Nielsen Global Impact Day (NGID) on October 10, 2024, more than 2,200 Nielsen employees clocked over 9,700 volunteer hours, supporting 250+ organizations around the world across ...

随着奥运会以及 2024 年欧洲杯和美洲杯等大型足球赛事的举办，许多人预计 2024 年将成为体育大年。在美国，球迷（和品牌）热切地关注着体育赛事，他们亲自观看直播，并通过社交媒体进行传播。2024 年，美国年度体育赛事和联赛的收视率也创下新高，如 ...

NEW YORK – December 11, 2024 – Nielsen today shared its first-ever college football conference champions and overall team rankings based on total season average viewership, with the University of ...

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares The November 2024 interval dates included ...

For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other publishers across all screens, via Nielsen ONE NEW YORK – December 5, 2024 – Nielsen, a global ...