At our EIS Summit in picturesque Deer Valley, we caught up with Libby Croak, Director of Acquisition and Retention at Sonos, Inc. She had … Read the whole story ...

The "Fresh Start Feeling" campaign will peak with what the brand is calling a "takeover" of CNN's "New Year's Eve Live." ...

Burger sculptures made out of coins were placed in front of the brand's competitors, but also close to Smashburgers in NYC, ...

"A little personal space and a real bed go a long way" toward easing holiday family tension, says Wyndham's Marissa Yoss.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Project Worldwide Chairman and CEO Robert G. Vallee, Jr., is retiring and will be succeed in the CEO position by Chris Meyer, ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

The "Dune" universe gets a new addition this weekend with "Dune: Prophecy," which seems aimed primarily at young women.

Planet Fitness, which has long relied on the laughs generated by its “Judgment Free Zone” positioning, is lunging and squatting toward some new brand thinking. With a new emphasis on strength training ...

Planet Fitness wants everyone to feel better in 2025. To back that belief, its new campaign kicks off on Christmas, during the Chiefs vs. Steelers game on Netflix. In addition, 30-second and 15 ...

Those of us involved in advertising need to recognize how many of our industry's practices serve to undermine the gathering and reporting of reliable news.