But demographic patterns play a key role here. Women are first in non-essential cutbacks—45% vs. 32% for men. Gen Z and Millennials (21% apiece) are more likely to switch brands. At 10%, Boomers are ...

Invitations to exclusive industry events and research by Sarah Mahoney , 3 minutes ago ...

Melissa Cash will oversee brand strategy, calendar, food innovation, integrated marketing, media and communications, consumer insights and analytics, and e-commerce marketing.

FTC Commissioner Rebecca Kelly Slaughter, who was ousted earlier this year by President Donald Trump, asks the court to allow her immediate return to the agency.

Former Congressman and convicted felon George Santos can't revive a copyright infringement suit against Jimmy Kimmel and ABC over prank videos, a federal appellate court said Monday.

The company has named Alberto Canteli Exexcutive Chairman Havas Africa. The appointment follows last year's elevation of Provit Chemmani to CEO Africa.

Penske Media, owner of "Rolling Stone," "Billboard" and "Variety," alleges Google AI Overviews steals content, cuts traffic and threatens media's future through AI - just part of Google's struggles.

Eight out of ten marketers are already realizing returns from their investments in generative AI, according to new research from analytics software company SAS. Among organizations where chief ...

With a new whiff of Beast Mode, the Unilever-owned brand hopes the exclusive with the retailer can generate buzz on the crowded men's grooming category.

Educational content creators based in the U.S. will be able to apply to Pinterest's new "Educator's Fund," an offshoot of the ...

The revamped loyalty program's campaign invites cravers to "Level Up Your Cravings" with new quests, rewards and exclusive ...

Nespresso and Abel Tesfaye (The Weeknd) unveiled a first-of-its-kind collaboration celebrating the musician's Ethiopian roots to bring fans an immersive coffee and music experience through the Amazon ...