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Marketing Week
1 小时
Repressed men lead to supressed growth opportunities
Men are typically less open than women when it comes to sharing how they feel, but better understanding men’s needs could ...
Marketing Week
1 小时
Lucky Saint on its mission to create a ‘daily habit’ as it drives next phase of growth
Lucky Saint wants consumers to see it as more than a substitution for alcoholic beer, and become a beverage relevant to any moment of the day.
Marketing Week
2 天
Boots sees strong growth as customers benefit from ‘strategic focus on value’
Boots has reported strong growth in its first quarter “across all categories and channels” boosted by a strong Black Friday.
Marketing Week
2 天
Strong Christmas and ‘targeted investments’ factor into Sainsbury’s growth
Sainsbury’s increased focused on price matching, Nectar and value has led to the grocer outperforming the market, despite ...
Marketing Week
4 天
‘The idea is to elevate’: Revolut on why it’s no longer a challenger brand
The fintech brand is starting the year with a product-focused campaign designed to convey a “premium feeling”, part of its ...
Marketing Week
11 天
Seven trends that will shape media in 2025
From search and retail media to measurement and regulation, we share the seven trends that will shape media over the coming ...
Marketing Week
10 天
Hugo Boss appoints ex-Ikea CMO to lead global marketing
Former Netflix and Ikea Retail marketing lead James Foster has been appointed to develop the fashion brand’s ...
Marketing Week
5 天
Tesco outperforms festive market as Sainsbury’s hits six-year high
Grocery sales surpassed £13bn in December, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its ...
Marketing Week
4 天
Five banana skins for marketers to avoid in the coming year
Keep your eyes peeled for these perils among the new year’s predictions and resolutions, if you’re planning on having a more ...
Marketing Week
3 天
From ‘diamond’ teams to great reshuffles: How is marketing recruitment shaping up in 2025?
Permanent job vacancies in the UK have shrunk at the fastest rate in four years, according to new data from KPMG and the ...
Marketing Week
3 天
Tesco credits ‘biggest ever Christmas’ to increased value focus
The supermarket achieved its highest market share since 2016, now at 28.5%, after increasing its focus on value over the ...
Marketing Week
5 天
Let’s celebrate good marketing rather than ridiculing the bad
Our industry is quick to deride campaigns but slow to praise good work. We should focus more on sharing the repeatable ...
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