Co-founder Jerry Greenfield says Unilever has eroded Ben & Jerry’s independence, something he calls “the very basis” of the ...

Being a brand leader who is able to pick up on changes happening in society before everyone else does is a powerful tool for ...

To keep up with evolving media landscapes, charities are increasingly teaming up with creators to unlock reach and ...

In the latest episode, Hugo Boss’s global marketing lead, James Foster, shares his vision for the fashion brand and the ...

Despite platforms betting big on podcast creators, advertiser investment has been sluggish as brands are slow to acknowledge ...

Non-profits and corporates look to AI to solve “deeper problems”, as brands become “quieter in their language” around ...

Almost one in three people (29%) working in the marketing, advertising and PR industry say they are likely to switch roles in ...

From Primark’s admission it needs to “work harder” to attract shoppers to Pret’s focus on value, it’s been a busy week.

Ecommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand ...

Falling revenue, shrinking profit, but a 20% share price jump on a brand-led strategy. Investors seem convinced - but ...

Bass’s Jenni Romaniuk, illustrates the impact of trying to integrate ‘meaning’ into the four stages of distinctive asset ...

Britishness isn’t an easy thing to define but when it is tapped into correctly it can be a powerful brand marketing tool.