B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically ...

Artificial Intelligence - Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not ...

Social Media Marketing - If employees make even small changes to the content they share on LinkedIn from their employers, ...

Artificial Intelligence - Reddit is the most cited source of information by popular AI-powered search and research tools like ...

Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as ...

The idea of a growth strategy in the B2B world might seem pretty self-explanatory, but leaders all too often only scratch the surface of what it should really entail. This isn't just your garden ...

What differentiates organizations that have high confidence in their data from businesses that lack confidence in their data? To find out, Collibra and Ascend2 conducted a survey in December 2024 ...

All too often, the "About Us" page of a website is brushed aside, filled with a block of text about the company's history, and left to grow stale. Big mistake. Because aside from representing your ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according ...

If you want to see one of the best examples of a great use of marketing theory, watch American Idol. For a long time now, we marketers have been using a “push” approach to new products. Expressions ...

Perhaps you've had this experience or something similar: You take your car in for service to a place you've used frequently over the years. You drive in and complete the intake process. You provide ...