Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...
The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half. The report was based on data ...
Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...
Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...
Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...
Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...
The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...
It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...