Baffled. Enthralled. Amused. Maybe even insulted. Those are just a few of the reactions you might experience when encountering a nail polish name. But whatever the emotion it elicits, top-marketing ...

Getting people's attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other ...

We are all familiar with those advertisers who tout their product to an extreme degree. Many companies that use consumer testimonials are guilty of such a practice. We all remember the ads for movies ...

Without a doubt, data and analytics have become central to every organization's business strategy. In his book Competing on Analytics: The New Science of Winning, Tom Davenport claims that to be ...

Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata. The report was based on data from a ...

"Cold emails, cold calls, and cold messaging are dead." How many times have you heard that? Especially recently, everybody in the B2B world seems to be talking about demand generation, brand marketing ...

Just as with Google search, you have both free and paid-advertising promotion options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz. To compile their rankings of the top ...

Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2. The report was based on data from a survey conducted in December 2016 of ...