Marketing Management - Some 65% of hiring professionals say they've encountered AI-enhanced job applicants, and half say they ...

Artificial Intelligence - Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not ...

Social Media Marketing - If employees make even small changes to the content they share on LinkedIn from their employers, ...

This article explains how B2B marketers can effectively use generative AI while maintaining human oversight, brand alignment, ...

Artificial Intelligence - Reddit is the most cited source of information by popular AI-powered search and research tools like ...

The adtech industry is shifting as publishers demand transparent, performance-driven SSP partnerships focused on revenue ...

Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as ...

Explore how a multicultural marketing mindset and cultural intelligence drive business growth, helping brands connect ...

Perhaps you've had this experience or something similar: You take your car in for service to a place you've used frequently over the years. You drive in and complete the intake process. You provide ...

Education-led marketing provides clarity and builds trust, helping B2B buyers overcome complexity and make informed purchase decisions.

All too often, the "About Us" page of a website is brushed aside, filled with a block of text about the company's history, and left to grow stale. Big mistake. Because aside from representing your ...

Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected ...