The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half. The report was based on data ...

Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Learn how to warm up a business email account for better deliverability and ensure your emails reach the inbox.

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Marketing Strategy - Most B2B professionals expect their firm's marketing budget will either increase or stay the same in ...

Explore five advanced AI use cases beyond content generation, helping B2B marketers increase leads, personalization, and ...

It looks at nine key steps for developing an effective strategy: brainstorm seed keywords, discover relevant search terms, ...

Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies. The report was based on analysis of ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

The pandemic has been a challenge for many people, with 53% of adults in the United States reporting that COVID-related stress has negatively affected their mental health. Working from home has ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Social media is often viewed among digital marketers as a tool for boosting brand awareness—and it is a good tool for that. But measurement of social media success is shifting from the quantity of ...