Well, my marketing mavericks and mavens, with the election drama (mostly) behind us, it’s time to settle into the real question: what’s next for our beloved digital world? Google’s antitrust tango, ...

Marin Software Incorporated (NASDAQ: MRIN) (“Marin”, “Marin Software” or the“Company”), a leading provider of digital marketing software for performance-driven advertisers and agencies, today ...

Are we investing the right amount in the right places to hit our goals? ‍Every company faces this question when thinking about paid media budgets. This guide will help you answer that question and get ...

Publisher forecasts blended with proprietary AI models Models adjust for seasonality and marketing calendar Marin provides transparency into allocation decision Google and Meta provide forecasts for ...

Accurately measure your sales across channels with flexible attribution models that persist through cookie blocking and are privacy compliant. ‍ Book a personalized demo to see our marketing solutions ...

Analyze, automate, and optimize all your paid search campaigns in one centralized interface. Marin improves the performance of Microsoft Ads to help you save time and convert more. Leverage the power ...

After years of unbridled growth and unprecedented spikes stemming from the pandemic, the US digital ad market is settling into a period of more modest and predictable growth. But beneath those calm ...

It’s clear that conversion tracking and attribution is vital to your digital advertising. But challenges abound: Apple tightened its cookie use in Safari and Chrome is following their lead. iOS 14.5 ...

Facing the budget management nightmare? Whether you're an agency chasing client spending goals or an in-house team wrestling with finance-set budgets, staying on target shouldn't be a Herculean task.

Working with enterprise retailers spending over $100,000 per month on Google and Bing text ads and PLAs, our research provides the most comprehensive analysis on current shopping ad performance and ...

Marin is an unbiased, independent platform that works across a broader range of publishers than SA360 — and integrates seamlessly with Google Ads, Google Analytics, and the rest of the Google ...

As a performance marketer, it can be hard to evaluate campaign results, glean insights, and choose the best next step on your own. To get actionable insights, you have to gather data from various ...