Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s ...

UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By ...

Web design refers to the design of websites. It usually refers to the user experience aspects of website development rather than software development. Web design used to be focused on designing ...

Web forms act as essential bridges between users and services, and what they do is enable interactions like registrations, feedback, and orders. Their design can help you engage and retain visitors.

The Einstellung effect is a phenomenon that occurs when designers are so used to approaching problems in some ways that they overlook better ways. It is a cognitive trap arising from a desire to find ...

Design principles are guidelines, biases and design considerations that designers apply with discretion. Professionals from many disciplines—e.g., behavioral science, sociology, physics and ergonomics ...

A design system is a set of standards to manage and scale design. It includes reusable components, design principles and guidelines to achieve consistency and efficiency across a company's digital ...

Humanity-centered design is a practice where designers focus on people’s needs not as individuals but as societies with complex, deep-rooted problems. Designers can co-create proper solutions when ...

A UX portfolio is a curated collection of a UX designer's best work—it showcases their skills, process and approach to solving user-centered design challenges. It is a visual and narrative ...

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating ...