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Demand Gen Report
1 天
80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...
Demand Gen Report
2 天
80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research
When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success ...
Demand Gen Report
3 天
Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales ...
Demand Gen Report
2 天
How To Leverage Behavioral Science To Personalize Marketing Messaging
Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant ...
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