Discover how Multicultural consumers are reshaping confection trends through daily rituals, novelty, and mindful indulgence.

With deep humility, pride, and excitement, I would like to take this opportunity to announce that Collage Group has raised $25 million in growth capital led by Boston-based growth equity firm ...

“Success is not just about being in charge, it’s about taking care of those you’re in charge of.” This powerful quote perfectly captures the leadership philosophy of the latest guest on the Cultural ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally ...

of Heritage-Leaning Hispanics say they speak Spanish when spending time with family. Spanish isn’t just spoken—it’s lived. For Heritage-Leaning Hispanics in the U.S., language is more than ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

of Americans are willing to share their birthday with a brand in exchange for a special reward, gift, or discount. American celebrations are evolving fast. From scaled-back weddings to birthday months ...

As economic uncertainty lingers, U.S. consumers are adjusting their wallets—and their priorities. New research reveals shifting patterns in household spending that signal both caution and confidence, ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Gen Alpha is redefining what it means to connect with modern consumers. Born after 2013 and already 44 million strong, this generation is influencing household purchases, media consumption, and brand ...

Once seen as agents of change, Gen Z is taking an unexpected turn — toward tradition. In our latest report, Trad Is Trending—But Not How You Think, we explore a generational pivot that’s catching many ...