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Chief Marketer
14 小时
Marketers on Fire: Chinese Laundry CMO on Celebrity Fanbases and the Taylor Swift Effect
How Chinese Laundry capitalized on the “Taylor Swift Effect" by using small budget solutions, creative marketing, deep ...
Chief Marketer
2 天
Three Tips for Successful Marketing in Taboo Industries
While marketing around taboo topics like sexual wellness, body hair grooming, cannabis and alcohol has its difficulties ...
Chief Marketer
2 天
The CMO Role Is Evolving Yet Again
The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are ...
Chief Marketer
4 天
Brands on Fire
Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marke ...
Chief Marketer
5 天
The Big Story
Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.
Chief Marketer
6 天
Crisis Management
This week’s PR Roundup looks at Wendy’s pricing blunder, the latest B2B and thought leadership study from Edelman and LinkedIn and a new coalition formed by the Ad Council to combat gun violence in ...
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