This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and ...

The ‘Nature Shapes Britannia’ OOH went live in four cities including Hyderabad, Kolkata, Meerut and Pune, in partnership with ...

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

Emami has rebranded its men's grooming brand, 'Fair and Handsome' to 'Smart and Handsome', moving away from its 20-year-old brand identity. The rebranding exercise, according to Emami, has been done ...

What if every day could feel like a celebration? LenDenClub, a peer-to-peer (P2P) lending platform, is set to make this dream a reality with its latest campaign, ‘Banao har din ho khaas, daily ...

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Global diamond company De Beers Group has joined hands with the Gem & Jewellery Export Promotion Council (GJEPC), India’s jewellery trade body, to launch the Indian Natural Diamond Retailer Alliance ...