Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, ...

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, ...

Enormous won the ‘Creative Agency of the Year’ award. The agency bagged six golds, 17 silvers, and 24 bronzes at Abby Awards 2025. Goafest 2025’s final day packed a vibrant mix of creativity, wellness ...

India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global ...

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted ...

Articles written by Chikita Sobti ...

Our weekly roundup of the latest appointments and account wins news from Karnataka Soaps and Detergents Limited, Zydus ...

The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing ...

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost ...

Brand valuations of King Kohli and Mumbaicha Raja, Rohit will continue to rise despite their Test cricket retirement, say the ...

As Omnicom eyes IPG, India becomes a focal point for futureproofing portfolios, with Sinha and Singh leading a hybrid ...