India’s over-the-counter (OTC) market has experienced a remarkable transformation in recent years, aligning with global ...

As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies ...

Articles written by Vikas Bansi ...

In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who ...

The digital revolution has undeniably transformed how audiences consume entertainment, with over-the-top (OTT) platforms ...

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid ...

As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

The cinema exhibitor is looking at growing its media business across new markets in India, under the restructuring led by ...

As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the ...