In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who ...

The digital revolution has undeniably transformed how audiences consume entertainment, with over-the-top (OTT) platforms ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid ...

The cinema exhibitor is looking at growing its media business across new markets in India, under the restructuring led by ...

The campaign will be launched across digital platforms, television, and social media channels.

With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers ...

As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, ...

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the ...