Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down ...

New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t good news for publishers.

Despite growing its subscriber base and overall revenue, Spotify saw a slight drop in ad revenue, prompting CEO Daniel Ek to pledge faster progress on its advertising business.

The challenge, in the AI age, is making personalisation helpful without feeling like surveillance, says Colleen Ryan, partner at TRA.

Data-driven empathy and emotional intelligence are inherent to effective marketing. Call it introverted advertising, a lecturer from RMIT University Vietnam explains.

The agency-handled share of China’s RMB 1.55 trillion ad market is shrinking as local agencies collectively decline and international networks gain ground.

Stagwell’s long-awaited first APAC acquisition is now closed, with no layoffs, new leadership roles confirmed. Campaign sits down with Assembly APAC CEO Richard Brosgill and his ADK Global counterpart ...

The real problem with AI isn’t that it will take your job says Gurdeep Dupri, It’s that it might make you stupid and turn your agency into a collection of duds.

It doesn’t matter if the campaign was real, as long as the case study looks real. That’s been the unspoken reality behind certain Cannes Lions wins for well over a decade. In 2025, the lid finally ...

Public Instagram posts are now searchable via Google and Bing. We Are Social's Naiyen Wang breaks down what to do next.

Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region ...

Could you live for a week in an airport? TikTok comedian Maddy MacRae tests it at Singapore's Changi Changi Airport’s reputation as the world’s best layover spot is being put to the test as Maddy ...