Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...

As market lead and CMO of KFC Thailand, Suhayl Limbada is reshaping what bold, socially grounded marketing can look like for a quick-service restaurant (QSR). Having arrived at KFC during the peak of ...

“Joey doesn’t share food.” Neither do most people when it comes to fries. The Friends gag has become shorthand for snack possessiveness, and McDonald’s Taiwan has leaned right in. With its latest ...

McDonald’s Japan abruptly ended its limited-edition Pokémon card promotion just hours after its launch over the weekend, sparking frustration and backlash from fans and customers. Originally set to ...

Ecommerce giant Lazada has claimed the top spot as the most beloved brand among consumers in Thailand, surpassing its closest rival Shopee to become the best-loved marketplace in the country. Lazada’s ...

This year’s Cannes Lions has been marred by controversy, with multiple campaigns withdrawn over manipulated content and questionable claims, raising serious concerns about the role of AI and ...

Edelman, $1 billion revenue business, has announced redundancies, including the departure of three senior executives in Australia as it restructures around client needs. The latest changes come after ...

John Wren, who has led Omnicom since 1997, is preparing his business for its biggest and most ambitious deal yet with the acquisition of rival Interpublic Group (IPG). The deal will create the world’s ...

Arthur Sadoun has told Campaign that agencies should be “optimistic”, not “scared”, about their future and they have a “fantastic opportunity” in the age of artificial intelligence, despite the ...

Amidst a glittering evening at Hong Kong’s JW Marriott Hotel on June 12, Campaign Asia-Pacific announced the winners of the 24th PR Awards Asia-Pacific. The event celebrated outstanding campaigns, ...

Campaign Asia-Pacific is now accepting nominations for Women to Watch 2025, our annual list honouring exceptional women in advertising, media and marketing communications. Now in its 13th year, our ...

All signs suggested that the Chinese discount marketplace Temu would be unstoppable in Asia. With more than 167 million monthly active users in over 70 countries and regions, Temu's annual sales are ...