Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.

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In a market long shaped by global networks and agile independents, the 2011 launch of Fantastis Anak Bangsa (FAB) offered a new model: A shared corporate backbone for locally founded agencies—spanning ...

Seven years after Forsman & Bodenfors launched its first international outpost in Singapore, the agency has matured into a creative hub with a distinct identity. Far from being a distant extension of ...

Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s ...

One morning, while listening to a Spotify playlist, I stumbled across 'Buka semangat baru' a song by Indonesian artists. In my mind, it had always belonged to Coca-Cola. But I discovered it wasn’t ...

In Asia’s hyper-competitive consumer landscape, marketers are feeling the heat. With social feeds flooded, ad budgets stretched, and digital behaviours fragmenting, attention has become a scarce ...