The countdown is on for App Promotion Summit London, taking place at The Brewery on April 24th, 2025. This is your last chance to register — if you ...

The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in ...

With the cost per install (CPI) for traditional user acquisition exceeding $30, more than half of the top 100 global mobile game publishers have embraced playable ads as a core strategy. This ...

The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers ...

AVOW, the award-winning global app growth company specializing in mobile OEM advertising, has released a new industry playbook designed to help fintech ...

In performance marketing, it’s rare to launch a campaign with minimal optimization and still walk away with impressive ...

Chris has a diverse background in various ad sales roles across multiple companies. He is currently serving as the SVP of Mobile Performance at Creative Clicks, a role he has held since November 2022.

In this week’s Business of Apps podcast episode, we sat down with Dieter Rappold, CEO and co-founder of ContextSDK, to explore a powerful shift in how mobile apps are built and optimized. Instead of ...

This guide will cover everything from being a Nutra affiliate, how you stand to benefit from getting involved, and how to choose the best Nutra affiliate programs. Nutra affiliate networks (health and ...

This section is dedicated to the affiliate networks that support the CPL (Cost Per Lead) commission type. In affiliate marketing leads are the next most valuable goal for advertisers to acquire to be ...

Connected TV (CTV) is revolutionizing how marketers reach audiences, offering unprecedented engagement and performance. Are you prepared to ride this ...