Clear Channel will provide weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement ...

Welcome and welcome back to the AdExchanger Commerce Media Newsletter. I’m James Hercher, your guide through this messy ...

Pinterest’s CEO doesn’t want Google divested; most consumer spending comes from the rich; and the “Sephora kids” aren’t ...

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

AI and automation have rapidly scaled campaign execution. What hasn’t scaled, at least not in parallel, is the infrastructure ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer ...

Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP ...

On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small ...

While the prevailing advice for advertisers to avoid CTV ad fraud is to go directly to streaming platforms, buying direct ...

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry ...

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real ...