AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

To support its News Accelerator, DoubleVerify hired its first-ever head of news and is launching brand-safe contextual news ...

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

I never thought I’d have a chance to really say my piece like this," says Kevel CEO James Avery of testifying in the Google ...

Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Dividing brand and performance makes sense as long as the two sides collaborate closely, says Jennifer Burch, Hasbro’s head of global media.

Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for ...

As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad ...