MGA Entertainment continues to expand its L.O.L. Surprise! brand by introducing Sanrio to the popular collectible line. L.O.L ...

In 2025, retailers and consumers can anticipate shelves with new playsets, plush, collectibles, craft kits, and more.

by SUE WARFIELD, President, American Specialty Toy Retailing Association (ASTRA) Thousands of toy industry professionals from all over the world will gather in Nuremberg, Germany, for Spielwarenmesse, ...

Moose Toys is partnering with the California Community Foundation and The Toy Foundation to provide immediate assistance and ...

Micronauts, beloved by kids, debuted in 1976. Ahead of the toy’s 50th anniversary, Super7 is resurrecting the line as part of ...

Exploding Kittens is expanding its game collection with Roly Poly Goalie, a preschool card game. Exclusive to Target, the ...

Since launching last fall, Trip Jones’ The Kids’ Guide to Los Angeles has won a PAL Award through Play on Words, a NAPPA ...

These 3.75-inch posable action figures celebrate the 50th anniversary of the Micronauts. Ahead of the time and released in ...

These 3.75-inch posable action figures celebrate the 50th anniversary of the Micronauts. Ahead of the time and released in ...

The Digital Playground is where technology and play converge! From vintage arcade games to outdoor movement-inducing machines ...

The Toy Association’s No. 1 priority is toy safety, with a commitment to rigorous advocacy work and consumer education — because safety concerns should never overshadow a child’s joy of receiving a ...

This announcement reinvigorates fans’ excitement for the Scarlet & Violet — Journey Together launch.