Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.
The Daily Listen is are 5-minute or less episodes that show up on your Google home page in the Google iOS or Android app. It ...
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.
Microsoft brings back an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing ...
Google seems to have removed ad scheduling for Smart Bidding campaigns, limiting advertiser control, sparking debate in the ...
Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to ...
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.
Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for ...
Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks.
Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.