SeptemberConference Program by Produced by ...

Data Cloud Data Cloud provides the customer data that grounds Agentforce, making agents more contextually aware, knowledgeable and adaptable to customer needs. Data Cloud connects, unifies and ...

MarTech is your source for digital asset management (DAM) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

Steve Petersen is a member of Wyndham Hotels & Resorts' Marketing Technology Solutions Team. He has also held martech roles in the B2B SaaS and higher education sectors. Petersen earned a Master of ...

MarTech is your source for marketing customer service and success content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

With Apple on board, expect RCS to become a more popular and effective channel for U.S. marketers. With Android alone, marketers in the U.S. could expect to reach approximately 40% of U.S. consumers.

Suggested replacement metric: Social media leads and conversions Why they’re stronger: This metric focuses on how many leads or actual customers your social media efforts generate. For B2B, this might ...

Usercentrics is a global market leader in the field of Consent Management Platforms (CMP). We enable businesses to collect, manage and document user consents on websites and apps in order to achieve ...

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

Structured data is code you can manually or automatically add to your site. This code makes additional context available to search engines about the page’s content, making it easier for them to ...

Tanya Thorson is a strategic growth marketing and product leader who’s spent over two decades transforming how brands connect with people.From retail giants to cybersecurity startups, she helps ...