MarTech's daily brief gives marketers the latest news, analysis and tactical intelligence on the digital transformation of marketing. The newsletter delivers every weekday and has earned high praise ...

MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

What is customer experience? Customer experience is the result of any interaction a person has with a brand. This includes, marketing materials, product design and quality, customer service, online ...

SeptemberConference Program by Produced by ...

What is a ‘martech stack?’ The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing ...

Videos under 1 minute maintain the highest average engagement rates (50%), followed by 1–3 minute videos (46%) and 3–5 minute videos (45%). Overall, video engagement experienced a four-year low in ...

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

Optimizing content for reuse and focusing on creating and tagging specific areas that team members can reassemble in new, channel-agnostic formats. Scaling personalization by creating multiple content ...

What is Reddit? Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other ...

Report. IAB partnered with Guideline, which drew on ad billing data and market estimates for the report. Qualitative research was supplied by Advertiser Perceptions. The full report can be accessed ...