These days, going viral often means going wrong. Balenciaga faced a $25m lawsuit for their 2022 campaign featuring children holding teddy bears in bondage-style outfits. Burger King took heat for ...

What does this mean for decision-making in business? Action signals, even when highly accurate, can be risky. The problem isn’t the decisions people make when the AI gives advic ...

As Stanislav Shekshnia, Senior Affiliate Professor of Entrepreneurship and Family Enterprise, says in the latest INSEAD Explains Entrepreneurship series, ventures inevitably reach a stage where ...

With the right approach, HR leaders can design a new kind of AI-enabled organisation. AI is rapidly reshaping how companies operate. Executives must act now or risk falling dangerously behind. Beyond ...

It's easy to chase productivity gains with generative AI. But are you also accounting for the value you may be giving up?

Return-to-office supporters suggest that it leads to better performance – but maximising the value is not as straightforward as it seems.

AI may offer the “correct” answer. But coaching helps a person discover the needed answer – the one they’re ready for. Loading the Elevenlabs Text to Speech AudioNative Player... My client, Maryam, ...

Clare was a high-performing project manager at a marketing firm. Known for being helpful and always saying "yes", she often found herself working late, picking up extra tasks and answering emails on ...

Identity is an increasingly central driver of consumer purchases, even as diversity suffers backlash in some parts of the world. Here’s how brands can get it right. Loading the Elevenlabs Text to ...

How CEOs can get lucky, the benefits of urban mining, possible collusion in healthcare schemes and more. New research by INSEAD faculty questions everything from the potential for corruption in ...