Why do robots that look almost human make us uneasy? The Uncanny Valley explains this effect, with insights from eye-tracking ...

The entry into force of the EU AI Act affects the development, delivery and use of AI systems. Suppliers and users of AI systems need to assess to what extent their systems and practices are affected ...

Discover the key differences between Gaze Mapping and AutoAOIs in eye-tracking analysis. Learn how these tools streamline AOI ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

iMotions EduLabs Elevate Research, Empower Education Welcome to the future of higher education where academia meets application iMotions EduLabs are a fusion of our “Education”… See features now ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

The popularity of virtual reality (VR) in research, training and gaming has only gone one way in the last couple of years, and that is up. It is a powerful tool in research across various domains, ...

Eye tracking technology has transformed how we understand human behavior, cognition, and visual attention. From user experience research to psychology and marketing, this technology provides valuable ...

The iMotions EEG Module enables researchers to seamlessly conduct studies and validate results faster. The flexible software connects, records, and live visualizes EEG data and metrics from a range of ...

Most people will be aware of the motivational phrase “keep your eye on the ball” to imply that this is no time for mistakes and impulsive decisions. What most people might not be aware of, however, is ...