Dun & Bradstreet Holdings, a global provider of business decisioning data and analytics, went on an acquisition spree and on Thursday announced it has entered into definitive agreements to acquire two ...

Email marketers are facing enough stresses as they approach the holiday season. Here’s another one: The increasing numbers of people using their company emails for personal activities. A staggering 93 ...

Omnicom Group has elevated its top media executive—Daryl Simm, CEO Omnicom Media Group—to Chief Operating Officer of the parent company. The role is new. Succeeding Simm at OMG is Florian Adamski, ...

Interpublic media agency UM has been named media Agency of Record for Storck USA, the confectionery company that manufactures candies like Werther's Original, Riesen and Mamba. The client spends close ...

Disney+ will surpass Netflix in global subscriptions in 2025, forecasts the latest subscription-video-on-demand (SVOD) update from Digital TV Research. The report projects that Disney+ will add 140 ...

Although IPG Mediabrands' Magna sees an overall increase of 23% in U.S. advertising revenue for this year -- and a 12% gain in 2022 -- most traditional TV platforms will not fully participate near ...

Topo Chico Hard Seltzer, a best-seller since hitting shelves in just nine states and seven metro areas in March, will go nationwide in January, announced Molson Coors, which distributes the brand in ...

Publicis Commerce has issued a research piece highlighting Back-To-School shopping trends this year. For one thing, BTS shopping started earlier according to the report, which cites Google data ...

As it continues to recover from the COVID-19 shutdown, cinema ad network National CineMedia (NCM) is adding a new CMO role, and has tapped long-time media and agency marketing executive Amy Tunick to ...

Media measurement platform DoubleVerify has acquired Meetrics GmbH, a European ad verification company, in an all-cash transaction. Terms of the purchase, expected to close in the third quarter of ...

Under a new deal, AMC Entertainment, the world’s largest theater chain, will screen all of Warner Bros.’ 2022 movies for 45 days before they move to streaming. That is, all but the 10 that Warner Bros ...

In its first M&A foray into Italy, Accenture as acquired commerce specialist Openmind. Terms weren’t disclosed. Spurred by the pandemic, the Italian fashion industry has rapidly accelerated towards ...