Insights leaders from PepsiCo and Zappi discussed the cultural transformation of adopting a new platform and process to bring ...

At the Festival of Marketing, Econsultancy Managing Partner Paul Davies asked, “How do we foster a culture of excellence?” The answer, according to leaders at Henkel, Sainsbury’s and Specsavers, lies ...

“To help people learn, they’ve got to be able to go away and use these skills and capabilities,” says Specsavers’ Head of Brand Expression and Marketing Excellence, Abi Willstead. With the demands on ...

Laura Keir is CEO at Protein Works, a Cheshire-based protein shakes business that is growing rapidly, with a turnover of £42.8m in the year to August 31, 2023, up from £30.7m. We caught up with Keir ...

Strategies for generating and fulfilling demand in ecommerce should focus on customer understanding and ways to maximise brand experience, sales and conversion. A key part of this is understanding the ...

outlines some key definitions sets out a core process for content strategy in the digital age defines some key strategic models that enable the smart application of content in the service of achieving ...

The Netherlands-based B2B company wanted to demonstrate the capabilities of its metal 3D printers for automotive parts ...

Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of growing brands in an increasing omnichannel environment, and the capabilities needed to succeed in digital commerce.

Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of growing brands in an increasing omnichannel environment, and the capabilities needed to succeed in digital commerce.