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The Capability Leaders Forum is a breakfast briefing and networking session, designed to bring together like-minded leaders to evaluate industry challenges such as the digital skills gap, the war for ...

This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to ...

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This revised and updated beginner’s guide answers the following questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate?

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Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.

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The personalisation of experiences is now an expectation for most customers and a source of disappointment if expectations are not met. With research indicating that personalisation drives better ...