C2 Comms' Roy Aftimos shares his take on how the communications industry must strive to stay human in the age of AI.

The Unilever Comfort Arabia campaign film draws people in with visuals as soft as fabric and as rich as caramel.

Several top Saudi and global companies have become founding partners of the region’s premier fintech gathering.

Campaign Middle East has concluded its fourth event of the year – Campaign Breakfast Briefing: The Future Is Now 2025.

ASFAR and Al Hilal FC showcase Saudi Arabia's hospitality and stunning destinations with 'Experience More'. ASFAR, a PIF company focused on tourism investment and sector transformation, has launched a ...

AI has transformed the mechanics of marketing. Campaigns can be optimised in real time. Creative can be generated in seconds.

Global's Zain Mir shares a deep dive into the world of social commerce, offering strategies for brands to get the most out of ...

Big Time Creative Shop and MullenLowe MENA took home honours alongside international winners of the 2025 Gerety Awards.

The spot aims to break the stereotype that fathers can't be bold and daring, offering the Dodge Durango as a solution. The latest campaign from Stellantis Middle East’s Dodge puts a spin on the ...

Alternative.agency has announced the appointment of Aejaz Khan as its Chief Executive Officer to lead its next 20 years of ...

Qatar Tourism's Omar Al Jaber writes on how tourism in the Gulf should be centered around memorable experiences to ensure ...

As CIO, Bachaalani will elevate OMG’s investment capabilities, solutions and partnerships to deliver added value for clients.