Filipino fried chicken favourite Jollibee has claimed the top spot in SEA’s top 10 food brands. The leading fast-food chain in the Philippines and the second fastest-growing restaurant brand in the ...

This is Barbie’s world and we’re all just living in it. It’s certainly felt like that over the past few weeks as we’ve witnessed a full culture takeover in pink. It's been inescapable. As brand ...

Amidst a glittering evening at Hong Kong’s JW Marriott Hotel on June 12, Campaign Asia-Pacific announced the winners of the 24th PR Awards Asia-Pacific. The event celebrated outstanding campaigns, ...

The marketing and communications industry thrives on fresh perspectives and bold ideas, and this year's Campaign Asia-Pacific 40 Under 40 winners embody that spirit in abundance. We received ...

McDonald’s Taiwan spent months training kung fu masters and cast for a 3-minute-16-second film—all to sell fries. CMO Cindy Lin and creative partner Leo talk exclusively to Campaign.

ChatGPT, a language model developed by OpenAI, has the potential to impact the digital advertising industry, particularly search advertising, significantly. As a natural language processing tool, ...

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

Tech giant Samsung has beaten stiff competition to claim the top spot on our list of the best-loved brands by consumers in the Philippines. The South Korean electronics major beat out homegrown ...

Announced at Cannes 2025, Meta has expanded its Advantage+ advertising platform with new generative AI tools that bring advanced creative automation to advertisers and agencies. At the core of Meta’s ...

“Joey doesn’t share food.” Neither do most people when it comes to fries. The Friends gag has become shorthand for snack possessiveness, and McDonald’s Taiwan has leaned right in. With its latest ...

Spikes Asia has just announced the Grand Prix and special awards winners in the 2024 Spikes Asia Awards at the live ceremony held at the Swissotel The Stamford in Singapore's central business district ...

You only need to look at the majority of male-oriented fashion and grooming ads today to see that brands continue to promote an unrealistic ideal of what it means to be a man. The dominant message for ...