On average, creators uploading Multi-language Audio tracks to their videos saw over 25% of their watch time come from views ...

Why does content look like organized chaos these days? Our new report decodes "Maximalism," the creative language shaping the ...

MrBeast "buys" the NFL to kick off YouTube's first exclusive live game. Find out how to watch the Chiefs vs. Chargers for ...

From cinematic vlogs to practical tips, YouTube's solo travel creators have become guideposts for those traversing unfamiliar ...

Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, Black creators have raised the bar for how creators engage ...

A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform.

UPDATE 5/22: BTS (방탄소년단) 'Butter' Official MV has set a new all time 24 hour record of 108.2 million views, surpassing their own 101.1 million view record for "Dynamite" in the first 24 hours. The ...

With the help of the A.R.M.Y., BTS (방탄소년단) 'Dynamite' Official MV set a new all-time record for the biggest music video Premiere with over 3 million peak concurrents. Stay tuned as we confirm final ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

Managing misinformation and harmful conspiracy theories is challenging because the content is always shifting and evolving. To address this kind of content effectively, it’s critical that our teams ...

Earlier this week, Taylor Swift and YouTube took Swifties on a worldwide scavenger hunt leading into her “THE TORTURED POETS DEPARTMENT” album drop, “Fortnight (feat Post Malone)” music video premiere ...

Throughout the pandemic, we analyzed trends on YouTube to better understand the impact of video. We discovered that video can create a powerful sense of connection, which makes it an indispensable ...