On August 20th, H&M marked its long-awaited launch in Brazil with a spectacular night of music, fashion, and culture in São Paulo. H&M&SP brought together global and Brazilian stars for an ...

H&M Beauty is expanding its fragrance universe with the launch of Eau de Parfum — ...

Looop opens to the public in one of our Drottninggatan stores in Stockholm on October 12. This is the first time this garment-to-garment recycling system is shown in store by a fashion retailer and ...

H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, ...

This is an important part of our mission to make sustainable fashion and design available for everyone today, tomorrow and for generations to come. When it comes to cotton, 95% of the cotton H&M group ...

H &M launched its first designer collection with Karl Lagerfeld, then creative director of Chanel, in 2004. The initiative revolutionized the fashion industry by making fashion from some the world’s ...

“The increasingly virtual dimension of fashion creates exciting future opportunities for H&M, allowing us to create vibrant, bold and daring virtual counterparts to our physical collections. In ...

Soft, stylish and comforting — H&M HOME welcomes fall with its newest collection and the luxury of simplicity. This season’s key objects emphasize elegant ease with muted, calm hues, a variety in ...

H &M and Charli xcx have always embraced a vision that welcomes all – and, in that spirit, everyone was invited to watch. An alert for the gig was shared on social media and in select H&M stores. The ...

This year marks the 20th anniversary of H&M’s famous guest designer collaborations, an initiative that profoundly changed the landscape of modern fashion. To celebrate this special anniversary, H&M is ...

The H&M A/W 2024 collection is here. Celebrations began in London on 12 September with an event attended by Naomi Campbell, Ncuti Gatwa, Iris Law, Rafferty Law, Shay Mitchell, Amelia Grey and H&M city ...

On 19 June in Paris, H&M, Ev Bravado and Téla D’Amore brought together a group of friends, family, celebrities, artists and industry insiders to celebrate their collaboration featuring the works of ...