Apple has released macOS Sequoia 15.5 beta 2 for developers, with no sign of a public beta available just yet.

Apple has released developer beta 2 for watchOS 11.5, visionOS 2.5, tvOS 18.5, and more even though no public beta has launched yet.

Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s ...

Apple has released the second iPadOS and iOS 18.5 developer beta. The first beta was a big nothing burger for iPhone and iPad users. Hopefully iOS 18.5 beta 2 brings more interesting changes.

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Monday’s best Apple deals are kicking off with the now live, weeklong Best Buy Spring sale featuring deals on iPad Pros, MacBooks, AirPods, and more. These offers join the return of nearly 25% in ...

Apple just achieved a big iPhone sales record for the first time ever, winning the global smartphone market in Q1 per Counterpoint.

At first glance, I thought I was looking at the existing blue iPhone 16 based on the color of the dummy unit. The story, of course, is the top third portion of the back of the iPhone 17 Pro Max dummy ...

The new Chipolo POP is a colorful new tracking tag that works with both Apple’s Find My and Google’s Find My Device networks.

Apple TV+ has canceled Mythic Quest after a four-season run that even spawned a spin-off series, here are the details.

Ahead of the Apple Watch’s 10th anniversary on April 24th, Apple is out with new research data today that highlights associations between the closure of Activity Rings and sleep, heart health, and ...

Trump’s rationale for his threatened tariffs is to force companies to manufacture in the US. He’s cited the example ...