Meta is bringing back facial recognition technology, this time as a way to crack down on celebrity scam ads on Facebook and Instagram.The Latest Tech News, Delivered to Your Inbox.

Meta’s Facial Recognition. Beginning in December 2024, Meta’s new trial will use 50,000 celebrities to reveal advertisements impersonating their likeness.

F acebook parent company Meta Platforms Inc. will start using facial recognition technology to crack down on scams that use pictures of celebrities to look more legitimate, a strategy referred to ...

Meta is expanding tests of facial recognition as an anti-scam measure to combat celebrity scam ads and more broadly, the Facebook owner announced Monday. Monika Bickert, ...

Meta itself shut down its facial recognition system in 2021 and said it would delete the face scan data of more than 1 billion users. It cited societal concerns and regulatory uncertainty about ...

Meta may have signalled this shift back in April, when the company updated its privacy policies for its AR glasses. Meta also sometimes uses facial recognition to verify users' identity.

Meta deepens its AI glasses push with a $3.5B investment in Ray-Ban's parent company, EssilorLuxottica, while poaching top ...

Sure, the tech-enabled eyewear touted by Mark Zuckerberg is stylish, but adding facial recognition may not prove as popular as some in Silicon Valley believe.

Meta introduces passkeys for Facebook users on mobile devices, enhancing security by replacing passwords with biometric authentication. This feature, available on iOS and Android, will soon extend to ...