At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Workplace computers ready for generative AI were in the spotlight at this year’s big show. But analysts think vendors might ...

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...

Dell’s new branding puts the highly trusted Dell name front and center with three PC categories: The Dell and Dell Pro ...

The Dell, Dell Pro, and Dell Pro Max is a “good, better, best” naming convention that Dell hopes will make it easier for ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell Technologies (NYSE: DELL) builds on decades of PC innovation with a new, simplified portfolio featuring on-device AI for ...

In a bid to reignite interest, Dell Technologies is rebranding its PCs, seemingly taking cues from Apple's famed naming style ...