In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

In a statement, Cracker Barrel wrote that it could have ‘done a better job’ communicating the changes and said it was ...

Conservative activist Robby Starbuck released a scathing critique of Cracker Barrel as the company faces backlash after ...

MSNBC host Jonathan Capehart slammed critics of Cracker Barrel's redesigned logo as "snowflakes" getting bent out of shape ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...