The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says ...

Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week ...

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

One person said if the chain really thought "their arrogant half-hearted apology" would win back "average Americans," "their ...

In a statement, Cracker Barrel wrote that it could have ‘done a better job’ communicating the changes and said it was ...

The company said what has not and "will never change" are the values Cracker Barrel was built on when the Lebanon, ...

Cracker Barrel is responding after receiving major backlash for changing its logo and ditching “Uncle Hershel” from it.

Cracker Barrel is reacting to a largely popular rebrand it introduced last week by assuring customers it’s still the same eatery they knew at heart.